The Fisherman: You’re Already Home

Last night I had the pleasure of presenting to the DC Lean Startup Circle community.  The theme was around the hidden costs of following the Lean startup methodology, and I closed with an abridged, slightly mangled version of this parable about a fisherman in Mexico.  As a make-good I’m posting the complete version below.

The point I was making is that in life there’s often a tendency to size up how you rate versus something else: another person, company, or lofty goal.  This is exacerbated in a startup, and particularly for practicians of Lean, where close monitoring of metrics, A/B testing and constant challenging of assumptions are key tenets.  It can be often grueling work towards what seem like moving targets.  But if we’re passionate about what we’re doing right now, that won’t matter.  We’ll still be making progress, but we’ll enjoy the journey.  LIke the fisherman, we’ll “already be home” (a phrase inspired by a similarly named Jay-Z track).  Here’s the story:

A boat docked in a tiny Mexican village. An American tourist complimented the Mexican fisherman on the quality of his fish and asked how long it took him to catch them. “Not very long,” answered the Mexican. “But then, why didn’t you stay out longer and catch more?” asked the American. The Mexican explained that his small catch was sufficient to meet his needs and those of his family. The American asked, “But what do you do with the rest of your time?” “I sleep late, fish a little, play with my children, and take a siesta with my wife. In the evenings, I go into the village to see my friends, have a few drinks, play the guitar, and sing a few songs … I have a full life.” The American interrupted, “I have an MBA from Harvard and I can help you! You should start by fishing longer every day. You can then sell the extra fish you catch. With the extra revenue, you can buy a bigger boat. “And after that?” asked the Mexican. With the extra money the larger boat will bring, you can buy a second one and a third one and so on until you have an entire fleet of trawlers. Instead of selling your fish to a middle man, you can then negotiate directly with the processing plants and maybe even open your own plant. You can then leave this little village and move to Mexico City, Los Angeles, or even New York City! From there you can direct your huge new enterprise.” “How long would that take?” asked the Mexican. “Twenty, perhaps 25 years,” replied the American. “And after that?” the Mexican asked. “Afterwards? That’s when it gets really interesting,” answered the American, laughing. “When your business gets really big, you can start selling stocks and make millions!” “Millions? Really? And after that?” “After that you’ll be able to retire, live in a tiny village near the coast, sleep late, play with your children, catch a few fish, take a siesta with your wife and spend your evenings drinking and enjoying your friends.”




So Much Things to Say (about why we’ve been quiet)

It’s been WAAAY too long since we’ve posted here – but all for good reasons.  We’ve been busy working behind the scenes, and for better or for worse we’re generally more focused on DOING than TALKING about it (which isn’t the best PR strategy I must admit – but I’m getting better :).

Bob Marley photo thx to The Independent UK / Getty Images


Becky and I have both been travelling on and off over the past several weeks.  Just this month I went to London for World Travel Market and met with my partner par excellence Pierre Alzon in Paris.  After just a few days at HQ in Washington, DC I flew off to Scottsdale, Arizona for the Phocuswright Conference where we introduced TripTuner to the heavy hitters of the online travel industry.  Add in some travel to see family and a few days of skiing in Vail, Colorado over Thanksgiving here in the US and it makes for a busy month.

Since our last post we’ve also received a ton of new fans from some great press in The New York Times, Business Insider, The Kim Komando Show (which is huge…who knew?), an Italian blog and even from a Danish magazine.  ALSO we’ve also put a few new wrinkles into the TripTuner based on feedback from our users: larger photos, a regional filter so you can find new destinations within a certain region (our default setting: ANYWHERE, of course) and a cool map view that will adjust to your regional settings as well.

Now filtered by region for your enjoyment.

Fine-tuned reccs, all across the map.

All of which means we have a ton of work to do amid the end of the year rush, so I thought it would be appropriate to ease things up a bit with a Bob Marley-inspired title to this post.  But then, you already knew that.  Thanks for hangin’ with us, there’s more to come soon (or “soon come” as they say in Jamaica).  Stay tuned!

Destination Inspiration from the Headlines

Thanks to Arian Zwegers for the photo

Read the news headlines of late and you know that parts of Europe are going through some hard times with budget cuts and austerity programs. Read between those lines, however, and you can be inspired with trip ideas. With the dollar strengthening against the Euro and demand for hotels in those areas softening, now is the time to take that shoulder-season vacation to southern Europe. As such, we’re highlighting our favorite Greek Island, Santorini, as this week’s #WhereToGoWednesday destination.

There have been some sporadic demonstrations in Athens (hey, we have those here too), but Santorini is worlds away from any tension. You’ll feel all of your own tensions melt away when you arrive to this idyllic postcard come to life with its cobalt-blue-topped, white-washed buildings spilling down the hillsides of the crescent-shaped volcanic island. Winding alleyways, public walking paths, hillsides terraced with bushy grapevines and mesmerizing beaches await the traveler. What’s not to love?

Santorini, also known as Thira, is the southern-most island of the Cycladic group of islands located in the Aegean Sea. It’s 63 nautical miles north of Crete, has a population of about 14,000 distributed among 13 villages, and covers 28 square miles. Here are some of our recommendations should you find yourself visiting this light-bathed beauty:

Take a Walk
Our favorite times on the island have involved unscheduled exploration. The six-mile walking path from Fira to Oia, along a ridge that used to be the lip of the volcano, is not to be missed. You’ll follow the path through small villages and churches that practically demand dawdling. If you can time your meanderings to end up in Oia (also known as Ia) at sunset you’ll be rewarded with one of those moments that sears into your memory for years. Just follow the troops of Apollo worshipers to the zigzagged levels of walkways that offer the best viewing spots and watch a red ball of fire descend into the Aegean.

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Rollin’ with The R: Yahoo’s Loss is Our Gain

Saw a TechCrunch post last Tuesday on how Marissa Mayer, the recently-appointed CEO of Yahoo has decided to allow the removal of “The R”- their registered trademark symbol – from their logo.  I guess that’s one way to leave your mark (so to speak) on a company but to be honest I hadn’t really noticed it either way.  It’s one of those ubiquitous symbols that you take for granted and don’t notice until you really look at it.

Now while a large established company like Yahoo can rest assured that it’s trademark is safe, a young startup trying to establish an identity in an industry filled with big players is another matter.  As it turned out, that same day I got a text from my wife about a big package from the US Patent & Trademark Office.  Our trademark had been registered!

Not a huge deal, I know.  Like any young company we’ve got a laser focus on what really matters – growing our bottom line – but it was really great to see.  I guess that in the topsy-turvy world of entrepreneurship it’s one of those rare outcomes where you feel like you had some measure of control over a well-defined process (the antithesis of startup life, really).  At any rate, we’ll take your R, Ms. Mayer.  And we’ll roll with it.

The Best-Preserved Colonial Town on the Equator


Thanks to jrubenek for the photo

We took a few weeks off from the blog posts at TripTuner because we were doing some late summer traveling ourselves, but are now ready and raring to highlight more of the great destinations found on our site. Columbus Day is just a few weeks away, so now’s the time to start planning your trip. In honor of Columbus’ arrival to the new world, we thought we would highlight a destination in Latin America. This week’s locale is one of the most beautiful capital cities in the Spanish-speaking world: Quito, Ecuador.

Folded between green pleats of rolling hills and the Pinchincha volcano, Quito’s setting is spectacular. Terraced plots on the hillside are decorative mosaics above the shiny metropolis. The whitewashed buildings and colonial masterpieces of Old Town give way to expansive parks and modern edifices as you move up the valley. It really is quite staggering to find such natural beauty in a metropolis of about 2.5 million people.

My husband Bryan and I spent weeks on end in Quito while we were researching a guidebook on Ecuador. The town has it all – intriguing museums, excellent hotels, superior shopping opportunities, and unique colonial architecture. You might even find a Columbus Day (know in Ecuador as “Día de la Raza,” or “Day of the People”) parade while you’re there.

Here are some of my highlights of the city:

Old Town – Quito Antigua
There may be a higher concentration of colonial churches and religious art in Quito’s downtown than anywhere else in the world. That, and the fact that many of the buildings have been maintained in the colonial style, led UNESCO to name the entire area a World Heritage Site. I won’t go into detail about all there is to see downtown, but will simply call out some of my favorites. The tranquil Independence Plaza, with its spotless, manicured lawns, is a must-visit. Closed to traffic on two sides, it’s one of the mellower spots downtown. The soaring Gothic and Baroque-influenced Metropolitan Cathedral, one of the oldest in South America, sits on one edge of the plaza, while the Government Palace is on another. Also worth a visit is the San Francisco Monastery – take a look up to the choir area to notice the elaborate Moorish-style ceiling and large organ. The organ, capable of playing over 5000 notes, is only played once a year because the intricate wooden ceiling is made without nails or glue. Should one piece of wood be vibrated loose, the whole thing will fall.

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Supping Your Way through Seattle


Thanks to Acradenia for the photo.

TripTuner reached a key company milestone last week when we exhibited at our first trade show in Seattle. What a wonderful place to “have” to visit when most of the country is breaking heat records. We were greeted with perfect 75 degree and sunny weather — just what Seattle’s Convention & Visitors Bureau ordered. We were so taken by our visit that we have decided to feature the city as this week’s #WhereToGoWednesday locale.

We were in town for the Destination Marketing Association International’s 2012 annual convention. Although the convention kept us busy most of the day and into the night, we still managed to delve into some of the city’s flourishing food scene. You might want to check out some of these spots the next time you are planning a trip to the Emerald City.

The event’s opening night celebration took place on the waterfront at Bell Harbor. Located just up the waterfront from foodie Mecca Pike Place Market, Bell Harbor offers stunning views of Elliott Bay, the Olympic Mountains, and the Seattle Skyline. Against this backdrop we were treated to some of the state’s top culinary and viticultural delights. Here are a few standouts:

Dusted Valley Vintners
This Walla Walla winery was the most memorable for us among the many excellent options at the event. The Syrah was smooth and flavorful with a silky finish and the Rosé was perfect for a warm Seattle evening — very similar to a Côtes de Provence. As the Dusted Valley owners say, “The first two glasses are for your health, the second two are for ours.” Let’s just say that the owners should be feeling pretty healthy these days. (Although the winery is located in eastern Washington, they do have a tasting room about 30 minutes northeast of downtown Seattle that would be worth a visit.)

El Gaucho
After treating our palates to an array of fine cheeses and slurping away at the oyster bar, we were looking for something a little more substantive. The tender and juicy steak from Seattle’s El Gaucho fit the bill. Serving 28-day dry-aged Niman Ranch Angus Beef, El Gaucho prepares its steaks on a one-of-a-kind charcoal grill in an open-exhibition style kitchen. Whatever the process, the outcome is pure delicioso. We were tempted to stop by their downtown Seattle restaurant another evening to sit outside on the waterfront deck and take advantage of the perfect weather, but simply ran out of time.

Theo Chocolate
This swoon-inducing chocolate is made by the first organic, fair trade, bean-to-bar chocolate factory in the United States. Theo’s growers earn a living wage, the factory is powered by green energy sources, and packing and printing methods are sustainable. Most importantly however, the chocolate is divine. The factory, located on Phinney Avenue in Seattle’s Fremont neighborhood, is open for public tours daily. In addition to learning all about how chocolate is made, you get plenty of tasting opportunities.
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