We’ve posted previously about the importance of putting the user experience first when innovating – what we call #outovating. Putting customers first is also an imperative with marketing. Generating demand means engaging users at the precise moment when they are inspired. It drives purchases regardless of seasonality.
The days of relying upon linear thinking in travel marketing are flying off into the sunset like the venerable 747 (we’re gonna miss that bird!). Our always-on society means inspiration can strike anywhere, at any time. The traveler’s path from inspiration to booking is not only getting shorter – it’s disappearing. Those who understand and capitalize on this trend will get the lion’s share of the bookings.
Today’s travelers go from inspiration to action in a flash – so they can get right to the experience. Image: Jakub Gorajek
Our blog mixes inspirational tales with posts on the business/tech side of travel. Titles are usually a dead giveaway, but subjects may vary. You’ll see both sides – that’s a good thing.
Where does innovation come from? According to one popular theme – reinforced by TV shows like HBO’s Silicon Valley – new technologies and products come from a group of hoodie and jeans clad wunderkind techies cranking out code in a dark, dank garage.
They work tirelessly towards launch, arguing over coffee and microbrews about how to make their product hella awesome. At launch the product meets reality. Often it fails because it was developed in an internal bubble, with little regard for how it will be received by customers.
Innovation can only thrive outside the constraints of internal structures and biases. (Milan vertical forest image by Chris Barbalis)
One of the #RTW98 series of posts looking back on the ‘round the world trip that inspired the creation of TripTuner 20 years ago. It’s a story of personal growth and change, with impressions of fascinating places and people around the globe. If you’ve ever considered extended travel, taking a sabbatical or gap year or just wondered what it may be like, this is for you.
If you had an entire year to travel anywhere around the world, where would you go?
It’s a wonderfully tantalizing question. Try it out on yourself or a friend. Usually, people will reel off a few bucket list destinations or experiences dreamed up over time: see the Grand Canyon, climb Kilimanjaro, search for the Komodo dragon. Me? I’d like to snorkel with whale sharks in the Seychelles.
Dig deeper and you’ll sense a person’s appetite for adventure, their passions and a glimpse of their worldview – very helpful in today’s polarized society. I love exploring new places, so it was easy to create a wish list for my jaunt around the globe. The more foreign, exotic and different they sounded, the better. Kelimutu? Cool. Ouagadougou? Sign me up. Continue reading
20 years ago last month, I boarded Varig Flight 855 from Washington Dulles to Sao Paulo on a trip that would change my life forever. It was the beginning of an epic 11-month adventure around the world, the dream trip of a lifetime that inspired the creation of TripTuner and reinforced a desire to live life on my own terms. Yet as I boarded that flight, I thought I was making the biggest mistake of my life.
This is the first in a series of #RTW98 posts looking back on that trip: the mechanics and logistics as well as the inner journey, with reflections on how life may have changed in the exotic lands I visited. Like many journeys it is admittedly #allaboutme – very personal. But if you’ve ever considered traveling around the world or taking a sabbatical, you’ll find inspiration and tips for your own jaunt. If you’ve done it, I welcome you to relive that unique magic with me.
Sometimes life presents you with a choice between two diametrically opposed options, both of which are right.
Since childhood, I’ve loved to travel. But the thought of traveling around the world – and quitting my job to do it – never crossed my mind until I experienced the corporate world. After 6 years in an intense sales job, I was ready for a change. It wasn’t a dream job, but I loved the independence, social aspect and challenge of sales. Not to mention it was lucrative – it helped me pay off student loans, buy professional DJ gear and visit Europe and the Caribbean every year. The feeling of being debt-free was empowering, sparking thoughts of jumping off the cutthroat corporate treadmill. Continue reading
As 2017 winds down we’re sharing some fresh traveler preference data to help marketers target the world’s top 10 markets next year. It’s not your typical list of up-and-coming destinations (you can always find those here). Nor is it a list of popular activities or themes. Those have been covered thoroughly. Continue reading
We are your source for travel #inspiration.
We’re passionate about travel, with broader ambitions.
We are your self-curation tool, in a world of overwhelming choice.
We’re Tedd, Pierre, Freddy, Jen, Laurie, Huu Da and a virtual army of supporters.
We are TripTuner: a self-funded, profitable #startup celebrating 6 years of fine-tuned #travel.
We’re inviting you to join us on this journey of discovery. You down?
UPDATE: Donation made! Thanks to all of you who participated in your promotion and helped us bring smiles to children in need around the world.
Today our summer interns Madeline and Philip launched a social promotion with a cause, called #MyEmojiSmile. It’s a simple request to like or share our social posts. For each such action we make a donation to Operation Smile, which offers free surgeries (and other services) to disadvantaged children with cleft-lip around the world. We did it because helping people in far-flung corners of the globe while bringing smiles to faces everywhere is core to what TripTuner is about. Continue reading