Saw a TechCrunch post last Tuesday on how Marissa Mayer, the recently-appointed CEO of Yahoo has decided to allow the removal of “The R”- their registered trademark symbol – from their logo. I guess that’s one way to leave your mark (so to speak) on a company but to be honest I hadn’t really noticed it either way. It’s one of those ubiquitous symbols that you take for granted and don’t notice until you really look at it.
Now while a large established company like Yahoo can rest assured that it’s trademark is safe, a young startup trying to establish an identity in an industry filled with big players is another matter. As it turned out, that same day I got a text from my wife about a big package from the US Patent & Trademark Office. Our trademark had been registered!
Not a huge deal, I know. Like any young company we’ve got a laser focus on what really matters – growing our bottom line – but it was really great to see. I guess that in the topsy-turvy world of entrepreneurship it’s one of those rare outcomes where you feel like you had some measure of control over a well-defined process (the antithesis of startup life, really). At any rate, we’ll take your R, Ms. Mayer. And we’ll roll with it.